Food & Beverage
Origino is a mobile loyalty and traceability platform built for an olive oil brand, giving customers visibility into their product's journey from grove to table. DevExcel designed a branded mobile experience combining a loyalty program with harvest tracking, storage guidance, and sustainability education, reflected in the tagline Olive Oil for the Standout.
Problem
Olive oil buyers often have little visibility into where their product comes from, how it should be stored, or when the next harvest will be available, making it harder for a premium brand to build trust and repeat purchases. Without a connected loyalty experience, customers have little reason to engage with the brand beyond a single purchase.
Our Proposed Solutions
DevExcel developed a mobile loyalty and traceability platform that connects customers directly to the olive oil's journey from grove to table. The solution introduces harvest tracking, interactive storage guidance, and a rewards program that encourages repeat engagement and brand loyalty.
Developed Features
- Branded loyalty program with milestone notifications
- Grove-to-table traceability and sustainability storytelling
- Storage guidance with temperature recommendations
- Next harvest pre-order and purchase feature
- Product and bottle detail pages (750ml bottle info)
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