Ads & Clickbait SaaS industry
SF Ad Exchange is a programmatic advertising platform built to connect ad buyers with publisher sales funnels in real time. The platform matches and serves ads dynamically based on campaign budgets and category targeting, serving both advertisers and publishers embedding placements on their sites. It launched live before being discontinued due to client budget constraints.
Problem
Serving ads in real time required complex scoring and bidding logic to rank ads dynamically based on daily and total budgets. Matching buyer targets precisely to seller funnel audiences was essential for click-through relevance, and instant ad lookups on seller page loads created server bottlenecks under high load.
Our Proposed Solutions
DevExcel built a multi-tiered campaign engine for budgets, category targeting, and ad uploads, plus an admin moderation workflow to approve or reject creatives. A script-based publisher integration triggers instant, targeted ad fetching, backed by a high-performance dynamic scoring algorithm that ranks and serves ads in real time.
Developed Features
- Swap trading and transaction management
- Market data and trading information
- Portfolio and transaction monitoring
- Order and trade management
- Reporting and performance insights
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